February 27, 2020 

The Crowley ISD Communications and Marketing Department collected 41 state awards, including five Best Of Category honors, for its efforts telling the stories and accomplishments of Crowley ISD students, staff and school board trustees at the annual Texas School Public Relations Association (TSPRA) conference Feb. 24-27. 
 
Independent judges evaluate and score each entry based on its own merit. Gold, Silver and Bronze Stars are awarded based on set criteria. The judges then review their highest scoring Gold Star winners and select a Best of Category for a state champion in each division. Crowley ISD, which competed in the 10,000 to 30,000 student population division, took home the following Star Awards: 
 
5 Best Of Category Awards 
• Holiday/Commemorative – Crowley ISD Christmas Card 
• Non-English Speaking Audience – College Night Invitation 
• Original Art – Crowley ISD Friday Night Scoreboard 
• Special Event – Night of the Stars 
• Video General Event – November 2018 Heartbeat Award: Martin Morales 

27 Gold Stars 
• Advertisement – Bess Race Elementary Door Hanger 
• Brochure – Come Home to Crowley 
• E-newsletter Internal – Boardroom Rewind 
• Holiday/Commemorative – Crowley ISD Christmas Card 
• Image/Identity Package – Crowley ISD Parent University 
• Magazine – Crowley ISD Connections Magazine Summer 2019 
• Non-English Speaking Audience – College Night Invitation 
• Non-English Speaking Audience – Bright From the Start 
• Original Art – Crowley High School Homecoming 
• Original Art – Crowley ISD Friday Night Scoreboard 
• Photo – Sports Subjects – Touchdown Eagles! 
• Poster – Crowley ISD Teacher of the Year 
• Published News Release – Red Carpet Welcome 
• Social Media Campaign – Back to School Campaign 
• Special Event – Night of the Stars 
• Video Documentary – Black History Month: Trailblazer June W. Davis 
• Video Feature Story – Breast Cancer Awareness 
• Video Feature Story – Pre-K Expansion 
• Video Feature Story – Sunshine and Joy 
• Video General Event – Million Father March 2018 
• Video General Event – November 2019 Heartbeat Award 
• Video General Event – Red Carpet Welcome 
• Video Marketing – Crowley ISD Game Changers 
• Video Marketing – Meet the Principals 
• Video Training/Instructional – Building the Future  
• Video Training/Instructional – Student Engagement with Mrs. Molina 
• Writing – Crowley ISD Game Changers Script 

8 Silver Stars 
• Brochure – Legislative Priorities 
• Invitation – Groundbreaking Invitation 
• Original Art – Have A Nice Summer 
• Original Art – From North Crowley to the NCAA Final Four 
• Program – Night of the Stars 
• Published News or Feature – Starting Early 
• Published Print Advertisement – Success Starts Early 
• Video Promotional – Bright From the Start 

1 Bronze Star 
• Computerized Presentation - Crowley ISD Christmas Card Facebook Cover

TSPRA is a nonprofit, professional organization dedicated to promoting public schools through effective communications. With more than 900 members, TSPRA is comprised primarily of public information and communications professionals who serve the public school districts and education organizations of Texas. TSPRA provides professional development, resources and networking opportunities for members and others in the education community. 

The Crowley ISD Communications and Marketing staff includes Anthony Kirchner, executive director; Jaime Handy, director; Matt Hoover, webmaster and digital content administrator; and Megan Middleton, multimedia manager. Other team members are Melissa Seaton, superintendent’s office clerk; Eldora Wood and Jessica Wells, communications clerks.